Companies are increasingly turning to the Web to reach their customer bases, in part to get in on the hype surrounding social media. Unfortunately though, using social media tools isn’t enough for effective PR or social media marketing. You have to use them well. (more from Directory Journal.com)
http://www.dirjournal.com/guides/keeping-the-social-in-social-media-how-to-interact-with-your-customers-online/
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