Keeping the “Social” in Social Media: How to Interact with Your Customers Online

Companies are increasingly turning to the Web to reach their customer bases, in part to get in on the hype surrounding social media. Unfortunately though, using social media tools isn’t enough for effective PR or social media marketing. You have to use them well. (more from Directory Journal.com)
http://www.dirjournal.com/guides/keeping-the-social-in-social-media-how-to-interact-with-your-customers-online/

Office Politics

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Zen Habits

 The No. 1 Habit of Highly Creative People

“In order to be open to creativity, one must have the capacity for contructive use of solitude. One must overcome the fear of being alone.” ~Rollo May
Post written by Leo Babauta. Follow on twitter or identica.

http://zenhabits.net/creative-habit/

Corporate Content Control...A Social Medium Without Conversation...

"Do not attempt to remove critical; even defamatory comments and do not try to shut down “negativity groups / spaces” – you will immediately be branded a “controller” and it will always backfire, as more than one organisation told us." .H. Andreasen
http://www.jboye.com/blogpost/from-control-to-conversation-corporations-and-social-media/